I call this the beautiful woo of brand architecture - building a brand interior from the archetype up! I love this work, because it starts from a wholly holistic and emotionally intelligent place; our innate sense of knowing.

Many brands start talking before they’ve had their first conscious thought! They start socialising their offering before they’ve considered who they are and how they speak. Establishing the foundations of your brand essence and finding your core archetypes gives your brand it’s edge. The place from which all communications should come; a structured and considered frame of reference.

Ping when you're winning

I’d like to introduce you to my new friend - and my scrappy handwriting - the new friend is the bell. In a blog wormhole a couple of weeks ago, I came across an anecdote about a writer whose husband bought her a desk bell to ping whenever she had achieved her 1500 word-count for the day. A clever reward - notice, no calories in sight? So I made a mental note to find me a bell of my own, while also wondering, where the hell I would find such a thing?

PR girl learns to code

It’s late and I’m supposed to be doing research on competitors for a new client launching a protein shake — that old chestnut — and I would be deep inside the pro’s of whey protein powders, but I can’t concentrate. Because I’m a little bit excited about what’s happening tomorrow: I’m one of 30 female participants who have been selected to attend the Django Girls Coding Workshop in Cape Town.