Posts tagged brand interior
The beautiful woo of brand architecture
The beautiful woo of brand architecture

I call this the beautiful woo of brand architecture - building a brand interior from the archetype up! I love this work, because it starts from a wholly holistic and emotionally intelligent place; our innate sense of knowing.

Many brands start talking before they’ve had their first conscious thought! They start socialising their offering before they’ve considered who they are and how they speak. Establishing the foundations of your brand essence and finding your core archetypes gives your brand it’s edge. The place from which all communications should come; a structured and considered frame of reference.

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WordstringsHolly Jadeaitch, aitch create, hot copy, creative, creativity, creative copywriting, copywriting, wordlife, copywriter, creative writer, create to create, creative strategy, strategy, content creation, digital strategy, marketing strategy, brand strategy, digital branding, artful and thoughtful, boldness is genius, entrepreneur, entrepreneurship, archetypes, brand archetypes, conscious brands, brand interior, emotional intelligence