Are you a self-growth creative or solopreneur looking to establish your creative brand and live your most authentic, passion-led life? You’re in the right place.
Let’s make your business shine online.
I offer done for you creative writing services and done with you
Creative Business Mentoring and Brand Development Workshops.
Creative Writing Services
Humans are rooted in story and telling your story well is an art form as old as time. Just as the storyteller at a dinner party holds the audience captive while relaying a great story, so does the brand who hones their online presence and communication style to make an impact online. Captivating words and crafted storytelling are the foundations of an enticing brand world.
This is your next stop for creatively-juiced copy! From snappy copy lines, follow-worthy social posts, smart marketing and brand copy to sassy blog posts, website copy that converts to sales and openable emailers that keep your audience buoyed between updates; good copy adds value, entertains, inspires and grows your audience.
I’m here to help you create a world of words around your brand; craft exciting stories and messaging, and communicate in a language your audience will love. That’s what it’s all about. Let’s play with words.
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* Creative Writing
* Digital Copywriting
* Marketing & PR Copy
* Website & Product Copy
* Newsletter & Funnel Copy
* Editing & Proofreading -
* Brand Story
* Brand Messaging
* Brand Narratives
* Product Naming
* Personal Brand Writing
* Brand Copy Consulting -
* Digital & Social Content
* Blog Content & Ideation
* Content Planning & Strategy
Creative Business Mentoring
We need guidance when embarking on a purpose-led adventure - impetus on the venture! If I had the resources I have today when I started my creative life sojourn almost 10 years ago, I could have ‘leapt a few frogs’. It doesn’t have to be a crazy maze for you. I’m on a mission to help others like me navigate the digital landscape and build a foundation on which their business or brand can thrive online.
The mentoring process starts with the creation of a Project Map, outlining all the elements that need to be thought through and conjured into existence to be ready for lift-off. Over a series of workshopping sessions and check-in’s, we’ll work our way through the list, tackling things together, plotting next steps and building as we go.
It’s inspiring to witness a founder bringing their business to life and all the moving parts coming together to create something that wasn’t there before. I offer inspired and enthusiastic company, warm support and my best resources for the journey.
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* Project Mapping & Management
* Strategic Brand Identity
* Persona Development
* Channel Planning
* Content Marketing Strategy
* Communication Strategy -
* Content Direction
* Collateral Development
* Website Creation
* Creative Business Consulting
* Creative Ideation -
* Online Presence Development
* Social Media Onboarding
* Community Building
* Digital & Social Training
* Dev Resourcing
Brand Development Workshops
BRAND VOICE DEVELOPMENT
It all begins with a good story and every brand needs one. This is where your brand strategy starts to win hearts. A compelling brand story and consistent message creates customer affinity and initiates the journey to conversion and customer loyalty. Capture your customers minds and squeeze their hearts from the moment they lay eyes on your brand by engaging them in your brand’s unique story - powerful stories resonate and stick. Together, we’ll workshop your business origins or founder story, purpose and intentions and guide these elements into a smart piece of brand collateral, with long form and summary versions to use across your website and social pages.
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Format: In-Person or Online
Duration: 2 hour immersive consultation + 1 hour review session
Includes: Offline brand story and key messaging document creation + revert + email support for 30 days
BRAND PERSONA DEVELOPMENT
A custom created brand persona is essential to standing out in the marketplace. So many brands talk before they can walk, but the ones who know who they are and what they’re saying - and how they’re selling! - are the ones who make an impact online. A dynamic brand persona informs communication style, copy, tone of voice, and bakes in distinctive brand character. Together, we’ll create your brand persona through a personality assessment and development exercises, and get your brand sparkling with personality. This is the foundation from which to build your content strategy - get ready to inspire, entertain and impress with personality.
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Format: In-Person or Online Workshop
Duration: 2 hour immersive consultation + 1 hour review session
Includes: Offline persona document creation + revert + email support for 30 days
BRAND ARCHETYPE DISCOVERY
Brace yourselves for the beautiful woo! Bring conscious and symbolic meaning to your brand ethos with a workshop to discover and decipher your brands energetic origins. The modern brand is multi-layered indeed; he/she/they are symbolic, deeply intentional and conscious AF. Yes, that’s right. If you’re curious about the archetypal themes your brand carries and want to learn how to harness and channel them, this is an exciting exploration. Together, through an intuitive process, we’ll consider a deck of brand archetypes and the brand psychology behind them to conjure your brand ethos. Next, we’ll strategtise ways to release this alchemy into a world that needs to see, feel, and be changed by deeply considered brands.
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Format: In-Person Workshop (currently)
Duration: 2 hour immersive consultation + 1 hour review session
Includes: Offline core archetype document creation + revert + email support for 30 days
*Additional 2 hour archetype implementation consultation (optional)
*Additional 2 hour archetype-driven content development (optional)
ONLINE PRESENCE DEVELOPMENT
Beyond your brand or business, there’s also brand YOU. Cultivating the way you show up, share and engage online is essential to nurturing your network and inviting opportunity to take turns knocking. Activate magnanimous presence to shift your brand, business and career to new heights. Together, we’ll give your LinkedIn page a professional profile polish, layering in your experience, highlights and achievements, and showcasing all you have to offer. We’ll then create a roadmap for sharing your knowledge and experience on your profile and finish off with a polished biography. Additionally, we can workshop wherever else you show up online and develop your multi-channel content strategy for a rounded professional brand revamp.
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Format: In-Person or Online Workshop
Duration: 2 hour immersive consultation + 1 hour check-in session
Includes: Offline profile bio creation + revert + email support for 30 days
*Additional 2 hour consultation: general social media presence (optional)
*Additional 2 hour consultation: content development strategy (optional)
Meet some of my clients…
A nutritionist and energy healer in L.A expanding her digital footprint and brand
A creative commercial photographer establishing her brand and artistic online presence
A conscious business consulting firm repositioning their brand and offering
A sound practitioner launching a healing sound journey immersion course
A young, modern architecture firm re-envisioning their brand and online presence
A pair of haircare entrepreneurs establishing their first product in North America
A talented floral designer in Italy establishing her high end floral art business
An earth-loving solopreneur launching an eco-friendly lifestyle product e-store
A new life coach with global ambitions creating her brand and business offering
A young interior designer with a custom order furniture e-commerce store
An expert mediation facilitator launching a pre-nups for start-ups workshop series
A travel agent repositioning as the go-to agent for Australians visiting South Africa
A multi-skilled professional creative looking to showcase her talents on LinkedIn
A podcasting professor emeritus launching a newsletter and blog about Industry 4.0 in Africa
A bi-continental digital growth agency outsourcing it’s copy and content creation
A network creative agency seeking to up-skill their team with social and digital skills training
A network creative agency expanding their digital team and defining their social media offering
AND YOU :)
Are you ready?
Is your mind-racing-body-tingling
with your brand’s potential?
