To be interesting, be interested. This is something I’ve shared with my clients over the years when coaching them on building their online presence. But what does this mean exactly? It means it’s not all about you. Or your brand. Or your business. It’s quite a lot about who you’re selling to. Are you making them feel seen, heard and valued?

Storytelling for brands is the art of crafting a story that creates connection and engages customers on a deeper level. But it’s more than just a personality-laced narrative; the right brand narrative can increase your brand’s reach, impact and boost your revenue 20-fold.

There’s a lot of buzz about storytelling for brands these days, more so than ever before. Like the avalanche of content that rolls down millions of screens every day, storytelling for brands has evolved to become a pertinent part of the modern-day marketing strategy. Welcome to the era of the ad that never ends.