To be interesting, be interested. This is something I’ve shared with my clients over the years when coaching them on building their online presence. But what does this mean exactly? It means it’s not all about you. Or your brand. Or your business. It’s quite a lot about who you’re selling to. Are you making them feel seen, heard and valued?

Working with your archetypes is like tapping into a superpower. Archetypes are universal symbols used in myths and storytelling through the ages and across cultures. The were conceptualised by Carl Jung, who identified these patterns of behaviour in our collective unconscious.

If you didn't know; Andy Warhol was more than the pioneer of Pop Art; he was also the master of the personal brand. Over the course of his career, Andy became his art. He discovered the creative power of his fame and toyed with his persona as if he were a living exhibit.

‘Data’ has become this buzz word bandied about by everyone; we apparently need to collect all this data all the time in order to see, understand and get on a human level with our audiences. But what is the use of collecting all this information, if it’s not intelligently processed and channeled - creatively and effectively - back into the place from which it came?

Gen Z, “the loneliest generation”, has found a way to process pervading depression and toxic positivity, and find solace in community: with trauma memes. When you think about what this group are dealing with; trying to find themselves, find love, build careers and lives with purpose - with the ongoing chaos around them; it’s not hard to see why there’s a mental health crisis happening amongst them right now.

Storytelling for brands is the art of crafting a story that creates connection and engages customers on a deeper level. But it’s more than just a personality-laced narrative; the right brand narrative can increase your brand’s reach, impact and boost your revenue 20-fold.

There’s a lot of buzz about storytelling for brands these days, more so than ever before. Like the avalanche of content that rolls down millions of screens every day, storytelling for brands has evolved to become a pertinent part of the modern-day marketing strategy. Welcome to the era of the ad that never ends.

Words are a paradise for the mind. Words create depth, meaning and story. Words give you space to breathe and think, to expand your views and see life, and the world around you, from changing perspectives.

They open back doors to reveal a tangle of thoughts you didn't know it was possible to think. Words ground you in simple observation, they connect you with others in common sense. They linger at the right moment; a rush of euphoria, and plunge you into a thicket the next.