Posts tagged marketing
#5: 6 strategies Andy Warhol used to become the original personal brand

If you didn't know; Andy Warhol was more than the pioneer of Pop Art; he was also the master of the personal brand. Over the course of his career, Andy became his art. He discovered the creative power of his fame and toyed with his persona as if he were a living exhibit.

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Data-led creativity: A riff on the hot fuss

‘Data’ has become this buzz word bandied about by everyone; we apparently need to collect all this data all the time in order to see, understand and get on a human level with our audiences. But what is the use of collecting all this information, if it’s not intelligently processed and channeled - creatively and effectively - back into the place from which it came?

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