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Posts tagged brand world

#17: Discover and be discovered — being followed is nice but finding the others is better

To be interesting, be interested. This is something I’ve shared with my clients over the years when coaching them on building their online presence. But what does this mean exactly? It means it’s not all about you. Or your brand. Or your business. It’s quite a lot about who you’re selling to. Are you making them feel seen, heard and valued?

#15: What is the essence of your personal brand? Meet the 12 core archetypes

Working with your archetypes is like tapping into a superpower. Archetypes are universal symbols used in myths and storytelling through the ages and across cultures. The were conceptualised by Carl Jung, who identified these patterns of behaviour in our collective unconscious.