Flowers and extra saucy noodles: The Secret ingredients to my writing recipe.

Oh but I love this.

I'm partial to a bit of L.I.S.H myself.
L.I.S.H = Length-Implies-Strength Heuristic.

I love reading chunky quotes and passages that take the time to get into the momentus swing of language at play. To really go deep and get expressive. That is literally the best part about writing for me.

I was once told my own writing was too flowery - read: long, loopy and having too much fun. Well, I put that flower in my hat and called it macaroni. Flowers and extra saucy noodles; the main ingredients in my writing recipe. 🥣

I know the world loves short, punchy copy too - there's this story about small attention spans and people being about square pictures these days... But when you get L.I.S.H with your writing, you get LUSH with the words and that is where the magic happens; that is where word-flowers create the path to making people believe.

According to @verygoodcopy, abundant writing is an ancient, old art-form that still sells the damn thing. So that's cool to hear in 2022, and I'm here for it - budding with joy for it, actually. :) 🌷

"In advertising and marketing, L.I.S.H. is based on the assumption that longer copy — with more benefits, more testimonials and stories, more writing, more words — is more likely to impress, earn credibility, and persuade."

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