KWV Classic Collection
Client: KWV Classic Collection Wines
Project: Social Media Content
Role: Social Content Copywriter
A series of content posts for KWV’s social media pages to bring vivid colour to their online presence and differentiate their brand aesthetic from the generic wine-lifestyle content most wine brands rely on. This gave us an opportunity to play with the copy and craft something that was a little more ‘out there’ from their usual approach; which is clean, modest and uncomplicated. Our colour-blocked content series allowed us to be sassy, tongue-in-cheek and atmospheric in language; exploring the brands license to entertain, while delivering their wine-drinking occasions in a refreshing style and tone.
For those who view the world with rose- tinted glasses, for those who blush easily, for those who love painting the town pink; for those who like to dress in their dusky sunset best... 💗
We have a feeling you're a style snap with our ever-rosey KWV Classic Collection Rosé!
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
Life is a game of pairing all things that go well together to maximise enjoyment; sunshine, friendship, laughter, clean flavours and crisp wine; preferably with an ocean view. Preferably all at once.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
Some of the best poems were probably written with a glass of wine in hand. We’d bet it was Pinotage in that glass! Pino lovers seem to have a great taste for adventure; whether exploring the great outdoors or traversing through a good book. It’s all in the well-versed palette.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
How you do Saturdays says a lot about how you do life. Lie-in, do brunch, go for a walk – run, if you must – get your nails did, browse insta, meet friends for an early dinner; then top off a day well done with a timeless chenin. Level unlocked.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
The sassy ones just do best. They’ll wear a baseball cap and shades in the shade; they save their contacts as ‘Ntombi Babes’ and ‘Ally the Cat’; their signature is always bigger than the signature box, and they’ll reply ‘Cabernet Sauvignon’ when asked the name of their favourite perfume. Pure cab sass.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
How sweet it is to love Moscato! If you love a soft-landing, if you have a sweet tooth and never miss dessert, if you love springtime for the floral notes in the air and like to lick the icing off the proverbial cake; you might be a friend of the muscat grape.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
The thing we love most about Chardonnay, is that it’s an any time white wine. It’s good for sunsets with a view and rainy days indoors; it loves picnic basket fare and candle-lit dinners and it comes alive when ching’ed by a roaring fire. An all-weather friend that never cancels last minute!
How would you accessorise your life paired with your favourite KWV Classic Collection wine?
Merlot lovers, this one’s for you.
You have a reputation for being laidback; an affable conversationalist, you indulge the richness of the moment. You seldom rush from A to B and love to linger at dinner parties. You always have time for one more story and enjoy a good punch line. You like your wine red; the more quaffable, the better.
How would you accessorise your life paired with your favourite KWV Classic Collection wine?