Working with your archetypes is like tapping into a superpower. Archetypes are universal symbols used in myths and storytelling through the ages and across cultures. The were conceptualised by Carl Jung, who identified these patterns of behaviour in our collective unconscious.

Our lived experience is becoming more digitised by the minute, but books aren’t going anywhere. Books are one of the earliest forms of technology. A Buddhist text called the Diamond Sutra was the first book produced in Ancient China, 868 CE. Ironically, books are one of the most undervalued forms of technology today.