Storytelling for brands is the art of crafting a story that creates connection and engages customers on a deeper level. But it’s more than just a personality-laced narrative; the right brand narrative can increase your brand’s reach, impact and boost your revenue 20-fold.

I call this the beautiful woo of brand architecture - building a brand interior from the archetype up! I love this work, because it starts from a wholly holistic and emotionally intelligent place; our innate sense of knowing.

Many brands start talking before they’ve had their first conscious thought! They start socialising their offering before they’ve considered who they are and how they speak. Establishing the foundations of your brand essence and finding your core archetypes gives your brand it’s edge. The place from which all communications should come; a structured and considered frame of reference.

There’s a lot of buzz about storytelling for brands these days, more so than ever before. Like the avalanche of content that rolls down millions of screens every day, storytelling for brands has evolved to become a pertinent part of the modern-day marketing strategy. Welcome to the era of the ad that never ends.