Working with your archetypes is like tapping into a superpower. Archetypes are universal symbols used in myths and storytelling through the ages and across cultures. The were conceptualised by Carl Jung, who identified these patterns of behaviour in our collective unconscious.
Read MoreIf you didn't know; Andy Warhol was more than the pioneer of Pop Art; he was also the master of the personal brand. Over the course of his career, Andy became his art. He discovered the creative power of his fame and toyed with his persona as if he were a living exhibit.
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