Posts tagged advertising
#27: Creative crutches: Leave the vodka-soaked copy to Mad Men, reach for pure potential instead

I’ll never forget getting a call from a Creative Director I worked with while freelancing at an agency. “Yo, there’s some vodka on your desk, can I have a bottle? I need to get loose, I need to write some lines.” What the actual? Firstly, it was gin — a gift from a client that I hadn’t yet taken home. Secondly, what the actual?

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Data-led creativity: A riff on the hot fuss

‘Data’ has become this buzz word bandied about by everyone; we apparently need to collect all this data all the time in order to see, understand and get on a human level with our audiences. But what is the use of collecting all this information, if it’s not intelligently processed and channeled - creatively and effectively - back into the place from which it came?

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