It’s been boring being a South African on Twitter the last few years. Everyone I actually knew or used to engage with left the platform long ago. But when I started connecting w/ #ship30for30 cohort & alumni writers, my feed came alive again! Unless you’re into social voyeurism, cancel culture or celebrity scandal, there’s been little on offer here. Going to post there was like ‘hellooo?’ — only to get ‘echo-echo-echo…’ in return.
Read MoreTo be interesting, be interested. This is something I’ve shared with my clients over the years when coaching them on building their online presence. But what does this mean exactly? It means it’s not all about you. Or your brand. Or your business. It’s quite a lot about who you’re selling to. Are you making them feel seen, heard and valued?
Read MoreWorking with your archetypes is like tapping into a superpower. Archetypes are universal symbols used in myths and storytelling through the ages and across cultures. The were conceptualised by Carl Jung, who identified these patterns of behaviour in our collective unconscious.
Read MoreIf you didn't know; Andy Warhol was more than the pioneer of Pop Art; he was also the master of the personal brand. Over the course of his career, Andy became his art. He discovered the creative power of his fame and toyed with his persona as if he were a living exhibit.
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