#22: I’ve read 100 Seth Godin Blog Posts: 7 things I’ve learned about writing for brevity

I’ll admit, I subscribe to quite a few [amazing!] mailers, but I don’t have a lot of time to read them. I dump them into designated folders until the right moment or mood to smash through a whole bunch at once. Seth mailers come once a day, so they add up quickly, but the man has a gift for brevity and communicating one essential idea. This makes rolling through his mailers - his daily blog post delivered by email - refreshing and delightful.