Archetypes: a playground for brand building

It was such fun to get to do my Find Your Archetype Workshop twice this week and spend time in this fertile playground for brand building - I love the conversations that come up when doing archetypal inquiry and I love this work. It’s deep, real, connective, playful and kind of blissful to tap into the inherent energy channeling your business or personal brand. It’s a landing into knowing that unlocks brand potential.

My first client, a life coach, resonated with The Seeker, an evolved and channeled version of her earlier Rebel, and the second, a Virtual Assistant, working with coaches/healers in the wellness space, tapped into The Magician and she was not at all surprised; magic has been a theme on her VA journey.

Both can factor their primary archetypes, and a trio of supporting acts, into how they show up in their businesses moving forwards, refine their messaging and communicate with meaning; their natural archetype energies being a guiding force behind it all. And this is just the beginning. 🌞

“There is good reason for supposing that the archetypes are the unconscious images of the instincts themselves, in other words, that they are patterns of instinctual behaviour.” ~ C.G. Jung

Get in touch if you’re curious about exploring Archetypes as a purpose-guiding modality for your creative business or personal brand.

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