You have to think of your brand as a kind of myth

BrandsCreativity
Written By Holly Jade
 
 

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox. ~ Deepak Chopra

 
 
Holly Jade https://aitch.co.za
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