Sugarbird calls for budding entrepreneurs for the 2019 Koi Bootcamp


Sugarbird Gin is a proudly South African craft gin company, born by an unstoppable entrepreneurial spirit, with the mission to always innovate, create and inspire others to be bold, and smart, in following their dreams. Their mission is to help entrepreneurs thrive and to see this build our country by building up our people.

Critical to success – is having the right tools in your proverbial box, and so Sugarbird founders Nzeka Biyela and Rob Heyns have partnered with Koi’s Neil Hinrichsen, to create a 2-day super-charged bootcamp.

The bootcamp is a place where you will learn about ideation, team formation, business development processes, and financial management – and for every 1000 bottles of Sugarbird sold, one aspiring entrepreneur will be sponsored into the course.

Who is this for?

Entrepreneurs and budding entrepreneurs with a business in the first year of inception/launch (between 6 months to launch and 6 months post launch).

Who are:

  • Passionate about entrepreneurship

  • Have a great, innovative idea

  • Need help to get to the next phase of business

  • Need help building a rock-solid plan for success

  • Who have a mindset of ‘paying it forward’ to help grow others

In order to qualify, applicants must be:

  • Above 18 years of age

  • Early stage start-up business or close to launching

  • Burning desire - what & why

  • Have a great concept

(Work experience, clarity on your business funding needs, post matric and post grad qualifications are a bonus).

What the Bootcamp Entails:

> You will learn from the famous Koi model (used to train hundreds entrepreneurs) how to grow through the four stages of Found, Build, Scale & Endgame, covering idea development, building a great team, prototyping, funding, market access, scaling - and avoiding sharks!

> You will develop your plan in intensive break-out sessions with Neil Hinrichsen and Rob and Nzeka and a class of dynamic peers.

Who is Neil Hinrichsen?

The founder of Koi, Neil Hinrichsen, is a highly experienced entrepreneur who has co-founded two successful startups, both of which were acquired, by Datatec and by VISA for $110m. Neil is also an Entrepreneur-in-Residence at the CSIR, helping them to commercialise cutting edge technologies.

In addition Neil consults with corporates, is an accredited specialist with the University of Pretoria, served on the advisory board to establish Stellenbosch University’s LaunchLab incubator, and serves on TIA's panel overseeing their technology investments. He has since coached hundreds of entrepreneurs through many programmes.

Bootcamp Dates: 12th and 13th of July
Venue: Greenpoint Coworking; Third Floor, Foyer A, of Sovereign Quay, 40 Somerset Road, Green Point.

In true celebration of the start-up life – we have partnered with Greenpoint Coworking – a work space create specifically with entrepreneurs and small business in mind. Founded by husband and wife team with the inspiring vision to bring like-minded people together in one place, providing office needs whilst stimulating creativity and collaborative opportunities.

Application Process: Please fill out the online application here:

We look forward to hearing about your brilliant business idea!
The Sugarbird Team